Video Editing is Story Telling

When was the last time you heard someone tell a good story? I mean the way they told it sucked you in, held your attention the entire time and stirred your emotions. Now let me ask you - when was the last time you had the same reaction while watching a sales, training or marketing video? Can't remember? Blame it on bad video editing.
Video editing is story telling. The way the editor lays down the video and audio clips, music and special effects determines whether its a good story or in a client's case - a waste of time and money. So the next time you meet a person who calls themselves a video editor, ask them if they're story tellers. If they give you a "deer in the headlights" look in response, come see me at Tarulli Media Group.

Joel