Video Editing is Story Telling

When was the last time you heard someone tell a good story? I mean the way they told it sucked you in, held your attention the entire time and stirred your emotions. Now let me ask you - when was the last time you had the same reaction while watching a sales, training or marketing video? Can't remember? Blame it on bad video editing.
Video editing is story telling. The way the editor lays down the video and audio clips, music and special effects determines whether its a good story or in a client's case - a waste of time and money. So the next time you meet a person who calls themselves a video editor, ask them if they're story tellers. If they give you a "deer in the headlights" look in response, come see me at Tarulli Media Group.

Joel

Planting the Valiant Grape Vines

After editing this video, I have a great appreciation for the Breitenbach Wine Cellar workers who planted the valiant grape vineyard. It was hard work. And it would of been way harder if they'd gone "old school" and dug the planting holes by hand. Thank goodness for the post hole digger!

You'll see Breitenbach winemaker and owner Duke Bixler directing the placement of the planting holes. He is one of the most driven and forward-thinking entrepreneurs we've ever met. It's exhilarating to work with him. It was evident that everyone working on the side of that hill knew what they were doing was very important. By the way Duke has officially named the vineyard the "Roadhouse Red Vineyard" after his signature red wine. If you've never tasted Roadhouse Red, you need to get your hands on a bottle as soon as possible. It's a red that goes well with every food. Duke says that's the reason Roadhouse Red has become so popular, to the point it almost has a cult following. Matter of fact I'm going to try it with Beer Nuts when I sit down to watch the next Cavs game.

Joel

TALU Technologies

If you work with gas chromatographs and mass spectometers, then you know accurate results depend on a perfectly sealed column. If you don't, then what I just wrote has you scratching your head (or in my case, I rub my chin). Google "gas chromatography" to learn more. Graphite, polyamide and teflon ferrules manufactured by TALU Technologies of New Philadelphia produce those tight seals under high temperatures. That's why they're used by most major research facilities in the United States. We're helping TALU to globally expand their market with the creation of new marketing materials.



This speaks to why we're renaming ourselves as the "Tarulli Media Group." Video production remains our core business. But over the years we've expanded our capabilities into print, multimedia and web creation. That gives our clients the advantage of having all their video, multimedia, print and web needs plus marketing consultation taken care of by one company - Tarulli Media Group. And within the past month, we've brought more marketing firepower under our roof. That's a subject for discussion at a later date. And believe me, there will be a lot of discussion about it beyond this blog. But back to TALU, we've created a very cool die cut brochure that will separate them from their competitors. It's the first step in positioning TALU for future sales opportunities. TALU is one of those American companies few people know about. But it plays a key role in research testing, which benefits all of us.

Joel