Tuesday, January 26, 2010

New Logo, New Workflow, New Mission

Ladies and gentlemen, for your viewing pleasure, we present the new Tarulli HD Media Group logo!
It's our way of announcing that we've added a complete high definition video work flow to our growing list of services. Tarulli HD Media Group: a full service digital content provider.  I know, sounds good but what does that mean? 

First, allow me to digress. There's no doubt that we are in the midst of the  transition from standard definition video to high definition video.  Flat screen 16:9 high def televisions are replacing 4:3 standard def televisions in the home, in airports, in hotel lobbies as well as in corporate boardrooms.  Have you noticed that WalMart has changed their floor plan in many stores so that the first thing that catches your eye when you walk through the door is the back wall of flat screen TVs?  America is quickly becoming a high definition society.  And it won't be long before - in all visual communications - the quality of the images that represent your business will be compared to those of your competitors.   In a high def world, you will be able to see the difference. In this new economy, we have to look for every advantage over our competitors.  And things like image quality now matter, where before it didn't.

So let's return to explain why Tarulli HD Media Group is a full service digital content provider.  It's because any of the high quality digital images we create for you can be used for video, print, and web.  And we can provide all of those services in-house.  Full service at a far less cost than going to three different providers.  Full service that includes affordable high definition video production. As the video editor, that sends chills down my back.

Joel




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